2014 NFL Fan Cost Index®
By Jon Greenberg
We have a new FCI champion.
Now playing in brand-new Levi’s Stadium, the San Francisco 49ers have the most expensive stadium to take a family of four, according to the 2014 NFL Fan Cost Index.®
Sorry, “Jerry World,” you’re No. 2 with no significant price changes from the Dallas Cowboys.
Some things are bigger than in Texas.
The estimated price for a family of four to attend a game in the Niners’ new digs in Santa Clara, Calif. is $641.50, a hefty, expected increase from their last season in San Francisco.
That includes an average non-premium ticket price of $117, which is second only to the New England Patriots’ $122.
The 2014 average NFL ticket is $84.43, a 3.5 percent increase from last season.
The average Fan Cost Index price is $479.11, a 4.4 percent increase from last season.
You better bring some cash in those Levi’s to drink at the NFL’s newest stadium. The Niners’ cheapest beer, as reported by the team, is $10.25 (20 ounces), second only to Oakland’s $10.75 (20 ounces) for the most expensive in the NFL.
According to TMR research, eight teams now have average non-premium tickets more than $100.
The New York Giants ($111.69), Dallas ($110.20), Chicago ($108.44), New York Jets ($105.66), Washington Redskins ($102) and Baltimore Ravens ($100.19) round out this “elite eight.”
The FCI total, the cost to take a family of four to a sporting event, is comprised of four season tickets, two beers, four soft drinks, four hot dogs, parking, two programs and two adult-size hats. TMR uses the cheapest available options for everything but tickets in the FCI formula.
Premium tickets, as designated by the teams and TMR, are not included in this average. The average premium ticket is $252.06, a 3.4 percent increase from last year’s survey. New England tops the list with a $566.67 average premium ticket.
Dallas is second in the FCI rankings at $634.80, followed by New England ($624.70), Washington ($597.51) and Chicago ($596.76).
Seventeen teams showed percentage increases in average ticket price, which is comprised of season ticket prices. Only four showed decreases of more than one percent and 11 teams stayed essentially flat.
The Jets raised prices in many sections, but reclassified a number of seats in their seating bowl, resulting in a 4.2 percent decrease, compared to the information they provided last season.
While it’s not cheap to attend an NFL game in most cities,18 teams have an average ticket under the league’s average.
Cleveland continues to have the cheapest average ticket at $54.20.
Conversely, the cheapest Niners’ season ticket is $85. They have just two seat sections under $100. That’s certainly not an anomaly among the higher-end teams.
The Cowboys have their party plaza seats, but the rest of their inventory starts just below $100. The Giants start at $85, the Redskins around $76 (not including SRO) and the Bears at $81. The cheapest seat in Lambeau Field, located in the smallest town in the NFL, is $77.
Seattle raised prices by 13.4 percent after winning the Super Bowl last season. The Seahawks’ average ticket of $80.77 is still below the league average. Their FCI of $472.10 is just below the league average as well.
Jacksonville now has the cheapest FCI in the league at $345.58. Their average ticket is $57.65, down 2.3 percent from last season.
Having a cold one at an NFL stadium will cost you more than ever this season.
According to TMR research, the average beer is $7.53 and the average size is 17 ounces. The beer average is made up of the cheapest available beer at each stadium. Numbers are compiled using team and concessionaire information, along with eyewitness accounts. The cheapest option doesn’t always mean most readily available.
Sixteen teams have a cheapest beer option that costs more than the league average, led by Oakland and San Francisco.
St. Louis added a new pricepoint to give it the cheapest beer in the NFL, a $4.50, 12-ounce option. Five teams have a cheapest beer that only costs $5, Cincinnati, Cleveland, Houston, the Jets and the Giants. Those beers are also 12 ounces, except for Cincinnati, which has a 14-ounce option.
Editor’s Note: Team Marketing Report contacts teams and concessionaires to make up the Fan Cost Index. When teams don’t participate in the survey, TMR uses past information, team-supplied public ticket pricing information, reporting and media reports. Sometimes this results in retroactive changes to the previous season’s information to show a correct percentage change.